The Victorias secret is a popular brand among the women of today. Victorias Secret Pink is an attempt by Victorias Secret to target the college going undergraduate girls. The Victorias Secret Pink brand was launched in the year 2004. The brand offers intimate loungewear and sleepwear for the college going girls of today.

The Victoria's Secret Pink brand is being actively promoted by Victoria’s Secret. The Victorias Secret Pink brand is being actively promoted across college campuses by conducting tours. Victoria’s Secret Pink has a tie-up with the famous music channel MTV. The Victorias Secret Pink brand is also being promoted through MySpace , Facebook and other blogs that are of interest to the youth.

In the year 2006 Ashlee Simpson was made the spokes model of Victorias Secret Pink. This was the first time in Victorias Secret history that a non fashion model was chosen as the spokes-model for the prestigious brand. Victoria’s Secret has received nominations in a lot of categories over the last twelve years.

Victoria’s Pink provides the teen everything she looks for. The Victorias Secret Pink offers the following products:

• Victorias Secret gift cards
• Victorias Secret beauty items
• Victorias Secret bags
• Victorias Secret beach hoes
• Victorias Secret cover-ups
• Victorias Secret bikini
• Victorias Secret bra
• Victorias Secret pantie
• Victorias secret shoes
• Victorias secret perfume
• Victorias secret lotion

The marketing strategy for Victorias secret Pink was quite innovative. As the Victorias Secret Pink was for the college going, Victoria’s Secret thought it was best to rope in the college going students. Prior to the launch of Victoria’s Secret pink the company was non existent in this segment. The inclusion of Victorias Secret Pink in the stable of Victoria’s Secret has helped them to increase their market share.